August 2022

1. Do Keyword Research Do a keywords research based on type of business and targeted audience, this research can easily be done with the help of online tools such as Google keywords. With this tool businesses can list keywords with search volume based on area. Include these keywords in the website naturally and remember that the primary focus is readability rather than search engine. 2. Create Good Content People use internet and search engines to look for answers to their problems or guidance. If you have addressed their concerns in advance, google will list your solution to them. And good Content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you provide content without taking anything in return, your audience is more likely to trust you. Resulting in increased traffic to your website. 3. Write Guest Posts for others A good method to increase backlinks (backlinks are very important and google will consider your website a high authority site) is to do guest posts to other sites. By doing so you will increase your backlinks and in return google will increase your ranking in Search engine results page. You should list all relevant websites that allow guest posts, check their sites authority level, read their rules for backlinks. 4. Be active on Social media Pages Social media is great in attracting quests, with so many platforms used by people of different interests you can create contents in a way to be attractive to all of them. Some of the techniques are listed belowa. Post your contents in social media like blogs, infographics, videos, images …b. Use Hashtagsc. Interact with your followers, answer their questions, Tag them in posts when relevant. d. Optimize your social media accounts e. Tag relevant sites of influencers in relevant posts if they are interestedf. Post good content on social media to increase clicks to your siteg. Link your site for questions asked by followers for which you might already have answers 5. Use Advertising to Increase Website Traffic Advertising via paid search and social media ads is very useful in increasing website traffic. But before investing a lot of money in paid advertisement a thorough research must be done.For instance, when doing pay per click (PPC) ads, it’s important to start with one campaign and a few different ad groups containing the keywords you want to target most. Once campaigns begin, see how audiences behave with various keywords. Maybe one keyword only resulted in impressions, which didn’t increase website traffic, while another resulted in clicks and conversions. 6. Send Email Newsletters You can promote site and content with the help of Email newsletter. Below are the best practices for email marketinga. Include good information from the content in the subject line and in the body of the email.b. Insert a button or link that subscriber can click to read more of the content.c. Make sure emails are mobile-friendly and optimized for different screens. since 46% of all email opens are done on mobile devices.d. Including name of the subscriber in your email..e. Use good email template for newslettersf. Conduct testing to see which type of emails receive more opens and clicks. 7. Influencer Outreach Influencers will always share contents that will benefit them and their followers will like. There are some ways you can do this a. Tag the influencer in social media postsb. Pay influencers to post your content in their accountc. Do an interview with influencer and then tag them in post or send them the content so they can post 8. Include business blog First of all, your business needs a blog where you can regularly publish useful, content on your site. This is a must and you cannot survive without this, this is why. businesses who blog get 97% more links to their websites. Businesses that blog get 55% more website visitors compared to businesses that don’t. businesses with blogs are 13 times more likely to generate positive ROI. With the help of blogs you are looking to post solutions to readers problems or simply post educational content, meaning you are offering readers something they can benefit from giving them a reason to visit your site. 9. follow evergreen topics Creating content for the trending topic is fine you will get a boost in your website visitors but it is not going to last very long as in near future there will be better trending topics and your will lose traffic. Focusing on topics that will always stay relevant and useful will benefit you even many folds in the long run. You need to identify ever green contents in your specific field. 10. Write attractive headlines Blog Headlines are very important you can think of it this way. A user searches for saometing and Google lists sites with relevant content now which site will the user actually visit is the ranking in the list but more so if the site is providing same information that was searched by user. User will get to conclusion after reading the headline of your post. 11. Incorporate video While it is good to have text based content but you shall also incorporate video based contents as well main to get listed in video based search in google and due to the fact that some people prefer visuals. Here are some ways you can include video in your site:a. Embed videos in your blogs so they can appear in google searchb. Do SEO for youtube to rank higher on youtube and link to your sitec. Add button directly to your video that sends users to websiteBy implementing above steps, you are guaranteed to get boost in website traffic, some of which will be soon while others will be in long run.

What is SEO? SEO is the process of improving web pages so they rank high in search engines for a specific keyword phrase. SEO is divided in two categories: on-page optimization and off-page optimization. On-page optimization it refers to every method you use that change the page code; off-page optimization equals link popularity. On-page SEO Search engines are constantly improving their algorithm so they can provide more relevant results. A relevant site is one that provides quality content for its readers so after you have chosen your keyword phrases build the content of your pages around those keywords. On page SEO means the code page optimization so, in this phase, you should pay special attention to the following: 1. Title Tag The title tag is one of the most important factors in achieving high rankings. A title tag is essentially an HTML code that creates the words that appear in the top bar of your Web browser. Usually, the Title Tag is the first element in the area of your site, followed by the Meta Description and the Meta Keywords Tags. These are the general rules you should follow when optimizing your title tag: · Use in your title maximum 3 keyword phrases and 100 characters · If possible , don’t use stop words like “a, and, or” .· Avoid spam: don’t repeat the same keyword in your title more than twice; it’s considered spam. Also, some engines penalize for using all CAPS. 2. Meta Description tag The META description tag describes your site’s content, giving search engines’ spiders an accurate summary filled with multiple keywords. The META description tag should contain multiple keywords organized in a logical sentence.· Place the keywords phrase at the beginning of your description to achieve the best possible ranking. · Many SE’s use this to describe your site so make sure you not only repeat each of your keyword phrases (max 3) at least once but make this a true representation of the page that the visitor will be viewing, and try to keep it under 255 chars.· Place the keywords phrase at the beginning of your description to achieve the best possible ranking.· Many SE’s use this to describe your site so make sure you not only repeat each of your keyword phrases (max 3) at least once but make this a true representation of the page that the visitor will be viewing, and try to keep it under 255 chars. 3. The Meta Keywords Tag The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. How does this help you? Well, for most major crawlers, it doesn’t. That’s because most crawlers now ignore the tag. The meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important for on the few crawlers that support it. For instance, if you had a page about penis pills — AND you say the words penis pills at various places in your body copy — then mentioning the words “penis pills” in the meta keywords tag MIGHT help boost your page a bit higher for those words. 4. Body text This is what your surfers will actually see when coming to your site. There are many issues to consider when placing keywords in the text of your pages. Most search engines index the full text of each page, so it’s vital to place keywords throughout your text. However, each search engine uses different ranking algorithms. These are general rules that everyone should follow: a)Make sure your main page have your main keywords. It has a higher chance of being indexed than your other pages, and it will be the only page indexed by some engines. Some engines rank a page high if it has at least 100 words, so make that your minimum. Directories include pages based on the quality of their content, so make sure your pages aren’t simply lists of keywords.b)The H1, H2…H6 tagsare given special relevancy weight, and you should plan to integrate your keywords into your heading. You don’t have to go extreme, just use one H1 for your most important keyword and two H2’s – one for each of your secondary keyword phrases.c)Bolding and italicizing your keywords at least once doesn’t hurt and actually gives you a very small boost (recommended, but don’t go bolding every keyword on the page).d)When creating your content pages, keep the following four concepts in mind: Keyword prominence, proximity, density and frequency.e)Keyword prominence- the best place to place keywords in the text is at the top of each page, preferably the main page. The closer your keywords are to the start of the page or the start of a sentence, the better. This concept is known as “keyword prominence.” You’ll frequently see it used to describe search engines’ algorithms. Some engines also say the bottom of the page should contain keywords as well. Here is an example how search engines see your page. You have a page with the following links at top:Home Services Contact and this heading : OUR DATING COMPANY IS OFERING THE BEST RATED DATING SERVICES Now, you think you did a best job with the keyword “dating “at the top of your page. A search engine, however, sees your page this way: Home Services Contact OUR DATING COMPANY IS OFERING THE BEST RATED DATING SERVICENow your keyword placement doesn’t look as good as it did before. Try to place keyword-rich text at the very top of your page. If you are using images at the top of your page, make sure to include ALT tags, which are basically images’ descriptions. Always add ALT tags to your images to make sure search engines recognize all the content on your site. ALT tags filled with keywords can also be used to boost your keyword frequency and help you achieve better rankings.f)Keyword Proximity- some engines, such as Google, use the concept of “keyword proximity” as

Search engine optimization is the technique of improving a website to increase its visibility when clients search for products or services. The more a website is visible to the world the more chances are that the business will get clients. Website visibility is mostly counted as the ranking or placement of website on search engine results, where everyone is competing to be on first page.If we take Google in consideration, in the search engine results page ads are placed in top followed by regular search results which are called organic search results. The SEO process aims to increase the organic search result of a business that will increase organic search traffic to the site.Organic search traffic is normally high-quality traffic because users are actively searching for a specific product, topic or service for which a site might rank. If a user finds that site via the search engine, it will lead to better brand engagement. How SEO works Search engine uses bots to crawl every page of a website, downloading and storing that information into a collection is known as an index. The index is like a library and when someone searches for something, The search engine pulls and displays relevant information from the search query and shows users relevant contents. Search engine algorithms analyze webpages in the index to determine the order those pages should be displayed on the search engine results page.Which factors are evaluated by Algorithms There are a lot of factors that are evaluated by algorithms to specify which contents from index are displayed in Search engine results page but most important factors are 1. Meaning of the query To return results that are relevant a search engine must first understand what the user is looking for which is called intent. To understand user intent a search engine is looking to understand language, interpreting spelling mistakes, and that some words can mean different in different context 2. Relevance of webpages The search engine will check the content of website and find out if they are relevant to what the user intended. This can be determined if the webpage contains keywords included in the search. These keywords can be in headings, Body or even URL of the webpage. 3. Quality of the content Search engines will prioritize the contents based on the quality of the website. The intelligence in the search engines determines which websites are more trustworthy so they can be ranked higher 4. Usability of webpages Accessibility and Web design play a big part in search rankings. The algorithm checks how the site appears in different browsers, if it’s responsive (designed for different device types — such as desktops, tablets and phones) and if the web page loads fast for slow connection 5. Context and settings Search engines algorithms use information from previous search history and search settings to determine which results are most useful to a users. Location can be used to determine which results are accurate based on the user. For example someone searching for cricket in Australia will get different results than a user searching the same in united states. Need help optimizing your website for SEO ? Check Our search engine optimization packages.

Affordability Digital marketing has opened up the space of marketing to smaller and medium-sized businesses bringing them to a level where they can compete with big corporations. Marketing through social media advertisements and Search engines adds campaigns costs a fraction of the cost of printing Banners, Leaflets and can be directed to the desired client. Mobile Access: The majority of people own a smartphone and they are much more likely to use that smartphone to browse News, social media, and many other activities, Digital marketing helps you reach them with marketing ads, emails, and text marketing. Your business will be in front of them while they are active on their smartphone. Flexibility: There are many types of Digital marketing. For example, Banner adds Email marketing, social media posts, content marketing, and more. So by utilizing Digital marketing you open up a wide range of possibilities. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real-time. Expansion: A lot of consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and expand the reach of your company. By Google Ads and brand awareness campaigns, you can expand your brand recognition and boost sales. Speed: You can also get your message out quicker in the virtual world, a click of a mouse button is all that it takes to be found online. When compared to the much longer process of getting printed materials produced and distributed, it means that companies can be much faster with their messaging. A Facebook or Twitter post will take a couple of minutes to reach a wide number of people compared to the lengthy process of printing and delivering paper ads. Engagement: One of the biggest reasons digital marketing has become so important is the engagement it provides– you can communicate with your customers, answer questions and resolve issues. You can also interact with a wider audience at the same time, meaning you can do more than just sell. You can seek out collaborations or campaigns for subcontractors or the professional opinions of your peers on project work too. By getting your audience to share pages you can increase your profile, and receive their endorsement in the process. Tracking: Digital marketing allows businesses to track their client’s activities, they can monitor which ads and content types they saw before they made their purchase. This in turn helps businesses understand which marketing methods are working for them and enables them to refine their strategy.