10 Ways to increase Website Traffic
1. Do Keyword Research
Do a keywords research based on type of business and targeted audience, this research can easily be done with the help of online tools such as Google keywords. With this tool businesses can list keywords with search volume based on area. Include these keywords in the website naturally and remember that the primary focus is readability rather than search engine.
2. Create Good Content
People use internet and search engines to look for answers to their problems or guidance. If you have addressed their concerns in advance, google will list your solution to them. And good Content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you provide content without taking anything in return, your audience is more likely to trust you. Resulting in increased traffic to your website.
3. Write Guest Posts for others
A good method to increase backlinks (backlinks are very important and google will consider your website a high authority site) is to do guest posts to other sites. By doing so you will increase your backlinks and in return google will increase your ranking in Search engine results page. You should list all relevant websites that allow guest posts, check their sites authority level, read their rules for backlinks.
4. Be active on Social media Pages
Social media is great in attracting quests, with so many platforms used by people of different interests you can create contents in a way to be attractive to all of them. Some of the techniques are listed below
a. Post your contents in social media like blogs, infographics, videos, images …
b. Use Hashtags
c. Interact with your followers, answer their questions, Tag them in posts when relevant.
d. Optimize your social media accounts
e. Tag relevant sites of influencers in relevant posts if they are interested
f. Post good content on social media to increase clicks to your site
g. Link your site for questions asked by followers for which you might already have answers
5. Use Advertising to Increase Website Traffic
Advertising via paid search and social media ads is very useful in increasing website traffic. But before investing a lot of money in paid advertisement a thorough research must be done.
For instance, when doing pay per click (PPC) ads, it’s important to start with one campaign and a few different ad groups containing the keywords you want to target most. Once campaigns begin, see how audiences behave with various keywords. Maybe one keyword only resulted in impressions, which didn’t increase website traffic, while another resulted in clicks and conversions.
6. Send Email Newsletters
You can promote site and content with the help of Email newsletter. Below are the best practices for email marketing
a. Include good information from the content in the subject line and in the body of the email.
b. Insert a button or link that subscriber can click to read more of the content.
c. Make sure emails are mobile-friendly and optimized for different screens. since 46% of all email opens are done on mobile devices.
d. Including name of the subscriber in your email..
e. Use good email template for newsletters
f. Conduct testing to see which type of emails receive more opens and clicks.
7. Influencer Outreach
Influencers will always share contents that will benefit them and their followers will like. There are some ways you can do this
a. Tag the influencer in social media posts
b. Pay influencers to post your content in their account
c. Do an interview with influencer and then tag them in post or send them the content so they can post
8. Include business blog
First of all, your business needs a blog where you can regularly publish useful, content on your site. This is a must and you cannot survive without this, this is why. businesses who blog get 97% more links to their websites. Businesses that blog get 55% more website visitors compared to businesses that don’t. businesses with blogs are 13 times more likely to generate positive ROI. With the help of blogs you are looking to post solutions to readers problems or simply post educational content, meaning you are offering readers something they can benefit from giving them a reason to visit your site.
9. follow evergreen topics
Creating content for the trending topic is fine you will get a boost in your website visitors but it is not going to last very long as in near future there will be better trending topics and your will lose traffic. Focusing on topics that will always stay relevant and useful will benefit you even many folds in the long run. You need to identify ever green contents in your specific field.
10. Write attractive headlines
Blog Headlines are very important you can think of it this way. A user searches for saometing and Google lists sites with relevant content now which site will the user actually visit is the ranking in the list but more so if the site is providing same information that was searched by user. User will get to conclusion after reading the headline of your post.
11. Incorporate video
While it is good to have text based content but you shall also incorporate video based contents as well main to get listed in video based search in google and due to the fact that some people prefer visuals. Here are some ways you can include video in your site:
a. Embed videos in your blogs so they can appear in google search
b. Do SEO for youtube to rank higher on youtube and link to your site
c. Add button directly to your video that sends users to website
By implementing above steps, you are guaranteed to get boost in website traffic, some of which will be soon while others will be in long run.