Best Social media optimization techniques
Social Media Optimization(SMO) motivates businesses to review, audit, and update both their content and accounts to conform to social media’s best practices. The idea behind SMO is rather simple. Today we will the best social media optimization techniques in 2023
Optimizing social media, the right way will help your business:
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Strengthen your online presence
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Improve reach on social media
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Engage with your audience on a deeper level
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Increase brand awareness on social media
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Improve the quality of your leads from social media
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Increase brand awareness on social media
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Sell more of your products and services through social channels
Here is the techniques you can follow for Social Media Optimization
1. Post At The Right Time
To increase your chances at social media you need to post good content consistently and post at a time when your audience is most likely to get engaged. You need to identify this time based on your locality and type of business. You can use the feature of Auto publish based on the time you want.
2. Optimize Your Images
It is never good to visit a social media profile but the images look terrible. Looks in social media is everything, so make sure your images are professional, optimized and the right size.
At least, make sure that your profile picture is a high-resolution image which is not overly cropped, speaks to your brand, and represents your business. And you’ll want your profile images to be consistent across all your social media accounts, too. Doing this will help your audience with brand recognition.
3. Post At The Right Time
You shall not do too many posts that all your audience can see is your posts but also don’t post too little that you fall out of their radar. Finding your best social media posting schedule is important to driving more engagement and conversations with your brand.
Here is what experts say about posting in to social media networks in 2022:
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On Facebook, post between 1 and 2 times a day.
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On Instagram, post between 3-7 times per week.
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On Twitter, post between 1 and 5 Tweets a day.
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On LinkedIn, post between 1 and 5 times a day.
Keep in mind that finding the sweet posting spot might take some time. Experiment and find what works best for you.
4. Always Keep Your Audience In Mind
Audiences are different, you need to spend time to understand your audience better so that you can optimize your social media posts accordingly.
For example, if your target audience are in Australia, you cannot use language/Material specific to people in united states, you should understand how Australians talk, which phrases are important and what to avoid so that you can maximize your engagement.
5. Optimize Your Accounts For Search
Identify which posts shall come up in social media search, social media has option of Hashtag which helps with the discoverability of the post. Do proper search engine optimization.
You must find out the most important keywords for your brand and incorporate them into your social media posts for an extra boost to your organic performance. But in the mean time understand that not all of your posts shall be discoverable by a searcher. Some time posts are only for communications with audience.
6. Write Catchy Headlines
Headlines are important, they try to catch attention of your audience and increase the odds of your posts getting clicked when you share them. It’s important to maintain your brand voice throughout your posts and captions and find that sweet spot between being conversational and promotional.
7. Add Tags To Posts
If your social media post features another brand or a customer, it’s best to tag that person in your post. Not only does this earn you niceness points, but it also helps create natural conversation and communication on your post.
A rule of thumb is that if your post has UGC (user-generated content), always make sure you tag whomever the original content is from.